TOPIC: PROFESSIONAL DEVELOPMENT – UNDERSTANDING THE POWER OF YOUR TALENT STACK
Kristie is a strategic marketing director with over 20 years’ experience in marketing, business development, branding, bids and tenders and communication strategies.
Her expertise is in developing and implementing effective holistic marketing campaigns that drive business growth, client loyalty and staff engagement across a range of industry sectors, in particular professional services, non-profit and creative industries.
Kristie has developed all main components of marketing – from establishing the marketing function, building the brand, media and advertising campaigns, profiling raising programs (through sponsorships and strategic partnerships) to client relationship management programs.
Along the way, she has developed organisations’ internal capabilities (people and systems), to ensure marketing can be applied by everyone, not just a core few in a central group.
Kristie believes that no marketing, brand, communications or digital strategy can work or exist without a defined business strategy. She has previously worked with leadership teams to help articulate the vision, supported by measurable objectives that can be actioned across marketing, brand, clients and communications.
Kristie enjoys engaging in lively debate, loves logic, focuses on achieving results, takes the risks and gives the credit, puts her energy and effort into what counts most and believes passionately that humour is your best friend.
Degree qualified in law she is also focused on ensuring that any marketing and business development efforts improve a business’ financial position.